The Daily Beast was founded in 2008 as the vision of Tina Brown and IAC Chairman Barry Diller. Curated to avoid information overload, the site is dedicated to breaking news and sharp commentary. The Daily Beast is the winner of two consecutive Webby awards for “Best News” site and regularly attracts more than 15 million unique online visitors a month. Deidre Depke is the Editorial Managing Director, John Avlon serves as Executive Editor, and Rhona Murphy is the Chief Executive Officer.
I was privileged enough to Intern in the Brand Strategy team where I created sales collateral, presentations, the UI/UX of ad products, as well as other design projects. I regularly collaborated with Design, Editorial, Analytics, and Sales teams.Information Architecture2013
Jana is the world’s largest rewards platform. With integrations into the billing systems of 237 mobile operators, Jana can instantly reward 3.48 billion emerging market consumers in 70 local currencies with prepaid airtime.
Global corporations are using Jana to understand, acquire, and retain emerging market consumers. Jana’s airtime rewards platform can be easily integrated and configured to reward consumer actions including trial (registration, app downloads), engagement (watching a video, uploading a photo), advocacy (referring a friend), and product purchase (airtime rebates). With every action that it rewards, Jana gathers rich data about consumers and their behavior.
Relevant offers can also be targeted to members of Jana’s audience. Every month, millions of emerging market consumers register with mCent, Jana’s consumer-facing, opt-in platform, to receive these offers.
Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.
For 2 years, I have been involved as the lead designer in the creation of infographics and in the UI/UX of their web and mobile products. I was also responsible for the redesign of the brand, sales collateral, presentations, and website.Information Architecture2013
Radish is a food truck built to promote healthy eating and creativity. It is the brainchild of a few passionate students at JWU, RISD, and Brown looking for an outlet to put exciting and progressive ideas to good use.
Radish makes every effort to support family owned farms in Rhode Island by using ingredients grown at local farms. Because we are supplied with the freshest and healthiest ingredients, Radish is able to cater towards the young, healthy market on College Hill. This is a vibrant community of creative thinkers and hard working individuals. We would like to reward our community by acting as a hub for artists and pioneers, and by providing a healthy, filling, well-deserved meal at the end of the day.
Our truck will serve as a mecca for artists, chefs, entrepreneurs, musicians and other creative minds to share their work amongst the local community, as well as the rest of the world through our growing online presence. Not only will these artists be displayed on a constant visual feed at the truck’s location, but they will also become part of our online database that aims to showcase artists’ ideas to a vast population.This concept allows the energetic and prolific population on College Hill to show their work through the Radish website, blogs and other businesses that support our cause. The immense power and reach of networking will help Radish become a mobile environment able to satiate the hungry minds of our beautiful generation.Entrepreneurship2013
The RISD Cycling Team is RISD’s first and only varsity sports team. Since 2011, we have been competing in the Eastern Collegiate Cycling Conference (ECCC) with races all over the East Coast, from Vermont to Pennsylvania. We are the nation’s only art school contender in cycling, and the only team that knows the true meaning of a crit.
"Enduring Crits Since 1877"
We designed the overall brand and identity of the 2014 RISD Cycling team kit and web. We established and managed the team's web presence across Facebook, Twitter, Tumblr, and Instagram.
Founded in 1976 in a barn in Wisconsin by Richard Burke, the manufacturing facility had grown signifcantly over 37 years. In 2006, the ownership of the privately held company went to his son John Burke. Richard passed away in 2008. The company manufactures a variety of bikes, commuter, mountain, and road frames sold around the world, but primarily in the United States. But what will happen to the company in the next 25 years if oil is cheap and there is a revival in manufacturing in the United States?
This is the Fracking Era in the United States from 2013 to 2038, and how the Trek Bicycle Corporation will navigate the next 25 years. A hypothetical scenario and strategy in a country heavily invested in technology and abundant in oil.
Took First Place at AngelHack Boston (24 hour hackathon) for our surf tracking app, Surfscore.
"I can't compare myself with other people. I can never remember all the waves, though, only a couple moments. I'd love to be able to see what I did in Hawaii a year ago and compare it to what i'm doing now. I'd love to be able to see what my friends are doing. In the water it's hard because you're behind them and the wave gets in the way and you can't fully appreciate it. I can't remember what I did a week ago in the water, it all blurs together. This is something I want...I want to relive those moments when I feel most alive in the water."UI/UX2013
"What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places.
We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of travel data. The result is a new kind of trip planning engine, powered by the world's largest structured database of travel information.
Hopper was founded in 2007, is based in Boston and Montreal and is backed by Brightspark, Atlas Venture and OMERS Ventures."
I designed the logo and provided direction to the overall brand and identity of the travel company.Branding2013
How has human behavior changed because of Netflix? Have there been cultural shifts changing Netflix, or does Netflix create cultural shifts? What ceremony, ritual, or gestures are and were involved in the technology through it’s progression? Technology to what end? Is our life simpler? Better? Healthier? Richer? With these questions in mind, how do we re-design, “lo-techify” Netflix to include some attribute, characteristic, or affordance lost through it’s evolution?UI/UX2013
AK22 is the world's data design company. We offer the algorithm for awards - inspiring data visualizations for life. We believe that an award is not a mark of one's achievements, but of one's passion.
It is not enough to simply perceive one's achievements through discussions, committees, polls, or the chance of the flip of a coin. This is why AK22 exists to design awards. Data are life's facts. Data is information that can be translated into objective statements about the world, and AK22 sees the world's answers in the future of perceiving data. AK22 analyzes data gathered and translates these numbers, variables, and equations into a clear design that is universally understandable and agreeable.
When one loses their passion, their award goes with it. It is this dark philosophy that inspires others to innovate and look forward to a brighter future.UI/UX2013
Time is money, and knowing is the new thinking. Social networking is making a habit in people to check their smart phones and laptops for notifications. Why talk when you can post? The digital world is sneakily replacing the physical world. Without reinventing social networking, is there a way to share and relate the digital world of personal devices out into the physical world?UI/UX2013
Projects can come together in a variety of ways from several influences. Sometimes this may work together while other times the disparate influences of a project may be at odds. So, what if the aesthetics and philosophies of both Star Wars and Dieter Rams were to combine?Graphic Design2013
Winding and twisting along the cliffs, vehicles hugged the stone walls and boulders of the road, into the clouds of snowfall and up to the mountain’s peak.
Look up at the grey void. Blink.
Large pillars of 1,000 year old trees bolt up into the starry darkness, and their snow covered branches shelter its 200,000 silent inhabitants from the outside world’s noise.
Breathe. The ghostly air dances with every breath.
Swallowed by the snowy forest of the Okunoin Cemetery, only stone lanterns lit the path from the Ichi-no-hashi bridge to Okunoin Temple. The light flurries of snow are visible around these lanterns, almost like spirits gathering and celebrating at a tavern.
Hidden underneath the still snow, thousands of stupas mark the release of life into the earth, water, fire, air, and space. They cover the forest likes houses cover the land. Here the spirits rest, smelling the soothing incense blown from the said path to one's enlightenment.
Trials to test the weight of one's sins with the Miroku Stone, reflections to see into one's futures, the tales of spirits accepting life and death, wooden markers in memorial to unborn children, and Mizumuke Jizo statues that look over the deceased.
The air thins, and the forest calms. A rare silence falls just over the Gobyonohashi Bridge and into the most sacred grounds of Okunoin.
Ahead stands the Hall of Lamps, holding thousands of eternally lit lanterns. And for a thousand years, Kōbō-Daishi eternally meditates in the Gobyo behind it.
The dull hum of chanting is heard from around the corner. A glimpse at monks covered in white robes.
Gather and pray. Eyes closed, body forgotten. Mind silenced, spirit awakened.
Life rushes back.Journalism2013
DoGood is a platform that connects people to causes and businesses in order to do good.UI/UX2014
I redesigned the layout and rewrote the copy of medical forms belonging to a primary care physicians office, Internal Medicine and Kidney Partners, PA. Their forms have been photocopied over several times from originals 10-20 years prior, and have become almost incomprehensible. The goal was to design clean and modern forms that are easily read and filled out.Graphic Design2014
A hypothetical overview of an astronaut's time travel app for missions into space.UI/UX2014